Nathan Hof
Senior Executive Producer - Video Content Creator - Editor - DP - Producer - Motion Graphics Animation
by Nathan Hof
TRUTH NOT LIES
2022
Through my Creative Firm StoryWorx we produced a campaign of 14 videos (out of 60 total) for Truth Not Lies Educational Fund, an organization targeting disinformation.
This campaign focused exclusively on engaging Americans who have yet to be vaccinated against COVID-19.
Of the 14 commissioned videos created at StoryWorx, 3 were the campaign's top 3 performers in terms of clicks and views, and one of my videos went viral, amassing 300,000 views in just 2 days!
The data compiled from the campaign indicates it was highly successful, with one of the digital lead strategists calling it the single "best campaign" he had ever seen.
Stories like this have fueled my passion for finding fascinating content.
Politics
2020
"Our freedom can quickly become jeopardized if not protected carefully by responsible people. After editing through dozens of Republican Voters Against Trump personal interviews I was able to craft separate narratives about their decisions to dump Trump."
Nathan Hof October 2020
Funded by Truth Not Lies, this campaign of 7 videos targeted PA Trump voters with anti-Trump material. A randomized control trial approach was taken and carefully tracked all relevant metrics proving Trump's base could be moved with the truth and right strategy.
In all, data shows that 254,211 voters were reached, well over 50% of the targeted cohort.